Growth Lab (Blog)

Growth hacking interview in 🇸🇮

Maja Voje o growth hackingu, eksperimentiranju in spremembah v…

Maja Voje o growth hackingu, eksperimentiranju in spremembah v marketingu [POINT OUT Weekly #9]

Objavil/a POINT OUT dne 2. maj 2017

Growth hacking interview: Maja Voje & Nejc Slovnik (Point out).

Thanks for having me. It was great. Interested? Watch the video interview of read this blog post.

[💡6 Tips] How to Optimise Your New Linkedin Profile This Weekend?

It is finally here – a shiny new interface for the majority of LinkedIn’s over 467 million users. While it may look similar to Facebook now, make no mistake, LinkedIn is and remains a powerful professional platform. It is your online CV and one of your first hits on Google, so with a new interface, there comes an excellent opportunity make your LinkedIn profile shine.

6 Essential LinkedIn Profile Power-Ups: Less than 30min to implement them

Say goodbye to endless scrolling, LinkedIn profiles have just become much more concise. To make the best first impression possible, you should focus your attention on optimizing 6 profile elements (as displayed on the desktop).

I. Upload a New Background Photo

A background photo gives a great first impression. Recommended image size to upload is 1535 x 768 px. If your company has a social selling strategy, you should ping your designer to make you a shiny new background photo ( grab one here for free).

II. Posts (Articles) and Activity Section

The best thing you can do to drive more traffic to your LinkedIn profile is to publish posts. I am still getting leads from a post that I published a year ago. Lead generation power of LinkedIn posts is pure gold. But not everyone wants to create content. And that is ok because the new LinkedIn interface features 6 of the posts that you recently shared or liked on LinkedIn. Because your LinkedIn activity is now very visible in your profile, you probably want to commit to interact only with the content that you would be proudly associated with.

III. Your Headline is Incredibly Important

LinkedIn automatically generates a headline from your current job title and company. However, a headline could and should be much more impactful. Fascinating headlines focus on what can you do for clients, KPIs and listing professional expertise. Want to get visual? Include an emoji 😉. They will surely help your profile stand out when you are about to be discovered through LinkedIn search. Get more inspiration here.

IV. The summary just become much shorter- 2 lines left!

LinkedIn summary used to be a shortcut for listing your key career achievements, display relevant rich media (such as websites, presentations, publications, videos) and give your profile viewers a comprehensive introduction to who you are and what you aim to achieve. This section got reduced at the new LinkedIn profile. Of course, people can still click “see more”, but honestly, 95% of your LinkedIn viewers will not do that. For this reason, you should focus on writing a great 2-liner and optimizing your current job title instead.

V. Your Current Job Stands Out

It matters more than ever. Practically it is the only part of your new profile when rich media is displayed at the first glitz without “see more” camouflage. Make sure you include industry keywords, KPIs, rich media, a brief description of a company and your role. I love sourcing from Dr Robert Cialdini and 6 principles of persuasion when searching for LinkedIn profile optimization ideas. Check out Mitja Korelc’s profile. He works as Senior Account Executive for CEE and Adriatic regions at LinkedIn in Dublin. Needless to emphasize, he has a rockstar Linkedin profile.

VI. Featured Skills and Endorsements

At your new LinkedIn profile, only 3 skills are displayed. Since skills endorsements are the legacy of our 10+ years LinkedIn presence and you might not want to be known for your teamwork and Microsoft Office skills at your current job, you should revamp the order in which skills are displayed on LinkedIn. You can change the displayed skills by following these steps to keep a relevance of your professional profiling. Your works mates will probably gladly endorse you for newly displayed skills order if you ask them nicely 😉

PRO Tips: Social selling, Prospects Data Enrichment and Professional Branding

If you got into the LinkedIn optimisation vibe, you might want to optimise your profile to social selling and personal branding as well.

Here is a Trello board to guide you through the most important steps.

Feeling growth hacky? Here are some amazing free tools to help you started. Where to start? Take Prophet and Email Hunter Chrome plugins for a spin to startup unlocking the full potential of world’s largest professional network.

Happy LEO and the new LinkedIn profile

Maja Voje

p.s. LEO (LinkedIn Engine Optimisation) is still the king. Your profile will still be discovered by industry keywords, job title, location, and industry. You will still get enormous networking benefits by being a member of the most influential LinkedIn groups. Posting LinkedIn articles (LinkedIn Pulse) and Slideshare presentation will drive a lot of organic traffic to your profile.

Initially published on LinkedIn.

100+ FREE Growth Hacking Tools & Frames

Hola, I published a Zeef board 70+ FREE Growth Hacking Tools. The responses of my Twitter and LinkedIn growth hacking friends have been overwhelming. Therefore today I can happily announce that this board includes 100 🆓 Growth Hacking Tools and Frames.

The paradox of tool discovery

You probably all know the excitement of discovering an amazing tool and then completely forget how it is called, right? In order to bridge the gap between tool discovery and implementation, I decided to list every FREE tool that I take for a spin on this board. I am very glad that also my network is suggesting cool tools for the board. Thanks a million, guys!

My 9 Favorite Tools

I have tested all of the tools listed on the board, however, I can no longer imagine my productive growth hacking life without these gems:

  • AUTOMATION Zapier rocks! Zaps are the new black. Some of my favorite Zaps include connecting Typeform, Google Forms, Toggl, Twitter, Feedly (RSS feeds) and calendars. Try it out, it is mindblowing.
  • GRAB EMAILS with Prophet and Email hunter Chrome extensions! I love using them on LinkedIn (screenshot above this section).
  • BECOME A PRODUCTIVITY NINJA — Ever since I discovered how seamlessly Toggl and Trello connect via Toggl Chrome Extension, I could not stop raving about FREE productivity dashboard.
Twitter social media manager will be easy and convenient with https://web.crowdfireapp.com

SOCIAL MEDIA WITH MESSENGER BOT Crowdfire has a beautiful user messenger-bot interface. It gives fantastic content curation and engagement ideas and phenomenal network management opportunities. I use it daily to manage my Twitter profile. Amazing stuff!

  • GETTING “INSPIRED” AKA COMPETITORS SPYINGSimilar Web, Ghostery and WooRank are my allies when I search for new Marketing Tech, SEO hacks and acquisition channels inspirations.
http://growthtools.io/

Your Turn! What is missing?

There is a wonderful list of tools out there 564 Growth Hacking Tools | Digital Marketing Tool. However, my added value at 90 FREE Growth Hacking Tools board is that I am only listing tools, which have powerful enough free version that actually helps you do your work (no time-limited free trials). I am committed to diligently edit this board and I am doing my best to list only relevant tools there.

Happy Growing!

EDITORIAL DISCLAIMER: Please note: If you decide to list a tool, please have in mind, that- so you cannot growth hack my FREE growth hacking tools board with paid tools. Sorry guys, just ain’t fair to people who use it.

Initially published on Medium.

 

 

 

Growth Process Frameworks: How to manage your growth team?

A growth process is the holy grail of every growth hacker’s work effectiveness and efficiency. In January 2017 I am working on 12 projects with 10 different teams. I cannot imagine handling this workload without leaning on a proven growth framework and following the growth process almost religiously. A growth team needs to be both, creative and exploratory, as well as highly efficient and organized.

Sean Ellis puts it nicely:

“It is not so much about a specific tactic when you are doing this growth hacking, it is about this continuous process of experimentation and ideas and really building a culture around experimentation and ideas.”

 

The Growth Process

There are many interpretations of a growth process, most likely dating back to what Sean Ellis presented in 2013-2014 😏. However, since I learned the most about the growth process at Growth Tribe, let me present their growth process bellow.

Growth Tribe’s Growth Process

Detailed explanation of this model

 

 

How to execute the growth process?

The backbone of implementing growth process is growth sprint. We are all borrowing the ideas from lean methodologies & agile frameworks here, growth teams decide to have weekly or biweekly sprints. The continuity of these sprints is of incredible value.

Here are 3 resources/techniques that I find incredibly helpful:

Other useful and interesting tools/ideas:

Tweak everything to fit your needs

Each growth project and each growth team are unique. With some teams, we use dev SCRUM to manage our growth process. With others, we have extensive experiment design sheets, which are frequently presented to the management and others prefer to have laissez-faire structure. I also work in one team, where we have an expensive growth hacking reading list on our Growth Framework (ops) Trello board, which elps us feed the ideas backlog section 😂.  I guess the only underlying element that needs to be well awarded of as well as well documented are the learnings/insights of the growth process. Especially in the early stages, in which the one metric that matters will most likely be the number of learnings, it is of vital importance to build future experiments on based on previous experiments’ learnings. I’ve already written about the early stage startup growth hacking experiment design.

 


Got questions?

Excellent. Get in touch.

Email: grow@majavoje.com

Twitter: @majavoje

LinkedIn: https://nl.linkedin.com/in/majavoje 


 

🔝 Productivity Hack: 🆓 Trello + 🆓 Toggl = Productivity Dashboard

Time management has always been a passion to me. Managing time ⏱ = managing life 😉. Naturally, productivity is an area that I very interested in. As a team lead, I was reflecting on how we use and manage our time. In order to resolve the hassle of “internal activities” 💸 (overhead), I was searching for solutions how to automate time-tracking in order to identify productivity bottlenecks within the department.

Ever since I started working with dev teams, my fascination with their methodologies and workflow organization grew. Agile became a mantra in every growth process that I manage.

You can’t manage what you can’t measure (Drucker): Connect time tracking with project management software

Our team uses Trello to manage growth sprints (project management tool). This productivity hack started by exploring Trello’s time tracking integration and add-ons. After carefully review this list of Trello’s time tracking integration, I took Toggl for a spin. There are several reasons why Toggl was my go-to solution. At Growth Tribe in Amsterdam I got to know two of their employees and from what they’ve been saying about the company, I was quite intrigued to try it. Moreover, one of my colleague who is a dev team lead uses Toggl + Trello as a substitute for Jira. I was sold on the idea that Toggl is worth trying by the fact that the tool is powerful enough to perfectly cater the needs of dev agency.

 

Connect Trello and Toggl

Oh, this is easy-peasy and could be done in 5 minutes 🍋. Here is how:

  1. Add Toggl Chrome extension 
  2. Set up your Toggl account
  3. Press a red button 🔴 to track your first activity and viola- you are tracking time.
Toggl Chrome setup (Source: Toggl.com)

 

Frictionless adoption of time-tracking in my team

I was quite anxious to start introducing time tracking to my team. The lion share of concerns was centered around the assumptions that people may feel uncomfortable if they have to be perfectly accountable for their work and therefore the motivation to adopt this system would be low. Luckily, that was not the case. What played the most significant role in the adoption process was a shared purpose. It was never my intention to spy on people, to make them look bad in any way or bridge the lack of trust in them. I firmly believe that my team is very good and motivated. Therefore, the idea of time tracking system as a measurement tool, which will give us insights how much time is spent on non-market-related activities, will help us be more successful and give additional meaning to our work. The introduction of the time-tracking system in our team was frictionlessly finished within one week.

 

3 Pillars of Successful Toggl + Trello Integration (Team)

  • Shared purpose is the fountain ⛲ of motivation to adopt changes
  • Basically, it comes down to pressing one button 🔴  on a Trello board whenever you start or end a task (that’s is super easy).
  • Each team member has a personal productivity dashboard on Toggl, once a week I present the findings to the management and the team. We seek for improvement together. Transparency and gamification of the work process is something that we find enjoyable and motivates us to use the Toggl+ Trello integration consistently, which is the 🔑 key to great insights.

 

Recommendations

Let me conclude this post by providing some advice for getting the best productivity insights from this integration:

  • Start by creating a free Toggl account instead of connecting Trello + Toggl immediately. To get great results it is important that you specify projects and clients well in Trello. Always keep in mind what you want to achieve with this integration. Arrange a Toggl workspace accordingly. I found this video helpful  https://www.youtube.com/watch?v=oXiYiHyPu84&t=166s.
  • Subtasks or to-do lists in Trello are wonderful to track with this integration. Time-consuming tasks are the best to be specified in to-do lists. It is very helpful for junior team members because it provides them a great structure as well as the track record of all the activities done within one complex task, which is great for the analysis and demonstration complex workflows.
  • A week seems to be a good unit for analysis. When you start using this integration, you might want to analyze the results (team/individual dashboards and report in Toggl) every day to identify and resolve user anomalies (for example: when someone did not end tracking the task when he or she went home and you see 18h time record in the morning 😈). Later on, you will start getting weekly email report by Toggl and you might want to reflect and find ideas on how to improve team performance on weekly basic.

That’s it. Let me know if you have some other clever ideas how connect time tracking and project management systems.

Happy productivity hacking!


Got questions?

Excellent. Get in touch.

Email: grow@majavoje.com

Twitter: @majavoje

LinkedIn: https://nl.linkedin.com/in/majavoje 

 


 

Examples of Early Stage Startup Growth Hacking Experiments 🇳🇱

Startup without any prior traction is like a winter landscape waiting for its first snowflake.❄️ Romantic, but overwhelmed by expectations. I had this experience at Hiiper, when I attended the growth academy in Amsterdam from September to October 2016. It was a delightful experience, but any growth hacker’s patience would be tested in the pre-taction startups. In this post, I will briefly discuss how a growth hacker can significantly help an early stage startup.

Theoretically, you should focus on OMTM (one metric that matters)  📈

We all agree with Sean Ellis. Growth is a multiple departments’ job. Product team, dev team, UX team and growth team must work hand in hand to give a gentle early stage startup a fighting chance. Whereas all companies have limited resources, this is especially critical for startups. There is an on-going debate at what stage a growth hacker can join a company. My view on this issue is that a growth hacker can help a startup to test a problem-solution fit. It is important to allocate resources (people and budget) to work towards the same aim. For this reason, it is vital that the entire team is focused on the same metric. It is a growth team’s job to experiment on how to improve this metric, but a general consensus and support should be established through the entire company. But at early stage startups, where the workload is simply overwhelming and experimentation time is practically stolen from doing the ground work, this well-intended and smart practice may be difficult to follow.

🔰 So instead we went back to Basics, AAARR

At Hiiper, we spent a lot of time building the frameworks to execute the experimentation process. We listed experimentation ideas for all the stages of the funnel, which are relevant for a product as it is. We run weekly sprints and we moved to another stage of the funnel in biweekly cycles. Here is how our experimentation philosophy for this project looked like:

 As you well see from the image above, the experiments followed the best practices of the experimentation at each stage of the funnel.  Do you wonder what kind of experiments were we executing? Let’s get specific, but respectful to business secrets. Some experiments that we did:

  • Sign-up for launch page: A/B testing with Unbounce and multivariate testing with Instapage
  • Sign-up for launch page: Facebook ads: Target audience/ value proposition testing đ
  • Sign-up for launch page: Lead ads on Facebook
  • Online community hacking: Facebook groups and forums

Quite generic, right? The real fun was at the usability testing corner. We were wrapping our heads around the idea how to put wow moment before signup. We pitched some onboarding ideas and product page variations, however, it was very difficult for me to tackle this challenge without a full-time UX designer in a team.

And execute the S… out of it

All in all, this project was very execution driven. In conditions of high ambiguity, we focused on getting as many learnings as possible. Of course, we also had very strict performance measures, however, we all agreed that we can develop better experiments idea if each experiment is derived from the previous experiments’ learnings. All in all, we planned 56 experiment and we launched 37 of them. What is a normal rate of the number of the experiments launched is hard to define. But what mattered the most was that we brought important market insights to the team. The distinction between an experiment and ground work of a marketer/growth hacker in an early stage startup can be confusing. However, I do think that thinking about experiments creates a better working morale and boosts the efficiency and performance of a team. So as a true prospector growth hacker, I will say – hell yes, I can do an experiment with 50 users 😈 Why? Becuase it is still better than a blind guess. 😏

There is also a sad part to project. 😥 I miss you guys, it was great working with you.

 


Got questions?

Excellent. Get in touch.

Email: grow@majavoje.com

Twitter: @majavoje

LinkedIn: https://nl.linkedin.com/in/majavoje 

1000 Twitter followers in 1 month: How sustainability grow @Twitter for free

Honestly, Twitter🐦 never made much sense to me. I joined in 2010, but up to July 2016 I only had like 300 followers. Whereas those people are dear to me, I was underwhelmed with my activity on Twitter. As a growth hacker, I should have done better. In September 2016, after joining Growth Tribe I committed to improving my Twitter online presence so that I will no longer be embraced due to the fact that all the cool kids at Growth Tribe have thousands of followers 😼. And I did it. In October 2016 my Twitter exploded. Two months after, I am still experiencing a sustainable growth on Twitter, but most importantly, I enjoy doing it. So can you.

 

How to grow your Twitter profile in a month?

Welcome to a quick Twitter growth 1-0-1 intended for people who feel skeptical when reading stuff such as ” get 1000 new leads each month through Twitter”, “mesmerize 3000 followers a month” and “I am new to twitter (2 tweets, 500 followers, 5000 following)” 😂 I will share some key learnings and tactics of how I gained 968 Twitter followers in October 2016 (and not losing my soul by doing it).

Growth Hacking: Twitter analytics-October 2016

Lesson 1: 🎶 Rome wasn’t built in a day (hey, hey, hey)

Either you were new to Twitter or you never really got it (such as me). Let’s take a long deep breath and once you are ready, try to answer the following questions:

  1. [GOAL] What are you aspired to achieve on Twitter?
  2. [POSITIONING] What would you like to be known for? Your career, hobby, personality, political passions? 😈
  3. [COMMIT] Are you willing to spend 30-60min a day to figure out how to grow your Twitter?

If you are still reading this, you are built for it. In the following lessons, I will take you through some stuff that worked for me and should work for you as well.

Lesson 2: Pimp up your profile

Here is your to-do list for beautifying your profile before you take up the challenge of getting more followers and engagements.

  1. Have a decent profile picture (🥚- Twitter is not PokemonGO, people are not attracted to eggs). Pets are also great. Just kidding.
  2. Create some primary traction – I am sure you have some good friends who will follow you no matter what. You can also add me, if you struggle with that @majavoje. I promise to follow you back 💙.
  3. Optimize your Twitter bioI did it following these tips– really easy. Pay attention: For a discoverability of your profile, it is important to have #(key # that you are trying to position for) and @ (for example- where do you work or use to work- it builds up the credibility). This is TEO, buddy (Twitter engine optimisation).
  4. What web page would you like to send your audience to? You have an opportunity to send traffic from your twitter profile to a place where they can learn more about you and your work, or simply connect with you. Make it work for you. I have my LinkedIn profile there since I am still building my web page and I am not comfortable sending traffic for the time being.

Lesson 3: Time do get the word out & connect with like-minded people

A number of followers is a vanity metric since the majority of your content will probably be discovered through # (before you are on the 🔝 of the game), but the no. of followers does influence your credibility to some extent, so you might want to work on that. If you are following Twitter users through suggestions, you will likely get a 25% of follow-back rate. That may be good for a start, but in a long term, you will probably achieve a much better follow-back rate (up to 70%) by following people who add you on their lists and engage (like, retweet your posts), when you are using your strategically selected # (what would you like to be known for- Lesson 1). Here is a wonderful article by Brandwatch on how to find trending #.

Does it sound like a chore? Here are some awesome 🔧 tools to help you: 

  • Followliker – Automate your activity on Twitter (disclaimer: I do not use this tool for my personal Twitter profile)
  • Twittonomy – A great tool introduced to me by Growth Tribe. You can easily identify top experts on specific #topic or your competitor’s top followers.
  • Klout– Discover top experts on a specific #topic & explore awesome viral content by connecting to Klout with your Twitter profile.

Lesson 4: Quality triumphs quantity, but consistency is the key to achieving your goals

Commit at least 30min a day to studying your audience and experimenting what works for you.

  1. [🏆 LEARN FROM THE BEST] A good start is to imitate what #topic experts are doing on Twitter, retweet them and try doing similar stuff. For example, I fell in love with emojis by following Sam Hurley (he is also very kind and engaging in his comments), I never can get enough of Growthhackers.com (love what Dani is doing) and ipfconline is probably smartest growth hacking content distributor in my feed.
  2. [📅 HAVE DAILY TARGETS] When I started to grow my profile, I committed doing min. 3 and max. 6 tweets per day. Whereas I was not upset with myself if I could not get my S… together some Sunday and twits did not come out, I promised myseld that I want to consistenly publish and retweet quality content to build up my Twitter presence. How to ensure qulity? Well, there is your professional judgement, past post performance (next tip) and I found Klout and Apple news incredibly helpful. I usually twit at my morning reading session or on the job. I never share articles if I do not read them before. My most popular #topics are #growthhacking #leanstartup #marketing and #UX.
  3. [📈 MEASURE] The common sense fo growth hacking is to do more things that work for you and cut things that do not 🙊. Make sure you monitor your Twitter performance at least on a weekly basis to learn from what you are doing. You might wanna start with Twitter analytics, Buffer or Klout and move towards advanced leadership boards and multiple social media performance dashboards later, if needed.

But you do not want to spend an hour a day on Twitter forever, do you?

Neither do I. While I still tweet min. 3x a week min 3 tweets, I am at a much slower pace of traction after I finished my “Get 1000 followers challenge”. My traction for 18 days of December looks like this:

I now manage 4 other Twitter profiles for business and I am applying a lot of things that I’ve learned through growing my personal profile. My focus now is the engagement. We will also go try to do Twitter live with @Beenius. As I developed a feeling for a memorable brand voice on Tweeter, I still have some work to do on how to be really personal. Therefore I am a little reluctant to use Twitter automation tools because everybody else is doing that and I find it very annoying (doubtful about the performance of these tools as well). But these are my issues to resolve in future. 😇

I hope you enjoyed reading this post, for me it was such a blast to get back and reflect on this “experiment”.

Happy growing on Twitter,

@majavoje

 


Got questions?

Excellent. Get in touch.

Email: grow@majavoje.com

Twitter: @majavoje

LinkedIn: https://nl.linkedin.com/in/majavoje 

 

 

Growth Hacking on Kickstarter: Exploring Problem-Solution Fit for Bluejay

I come from the great nation of Slovenia 🇸🇮 (population: 2 million), and we rock at launching Kickstarter campaigns. Yearly we launch 75-100 crowdfunding campaigns with an approx. 25% success rate. Naturally, I had to take part in this national sport. In February and March 2016, we launched Bluejay on Kickstarter.  Whereas the Kickstarter campaign itself is well-documented in my LinkedIn posts $30,000 raised in 48 hours: How did we do it? and Reaching $100,000 on Kickstarter: Analytics, challenges, and lessons learned, I want to explain the problem-solution fit research for the product, which was done in August and September 2015. What I love the most about this gig was its pure focus on the unit economics. Our growth hacking experimentation process was focused on CAC/LTV ratio from the first day on. The other important learning for me was a lean startup lesson on how to test the audience and value propositions. I have discussed this in my Eazl interview Maja Voje on Growth Hacking for Audience Identification, Lead Generation, and Fundraising. In retrospective, I would do some things differently today, but I was learning the growth hacking process on the job and therefore, I am very passionate to present the most interesting aspects of this project.

Problem-Solution Fit, Product-Market Fit (and everything in between 😂)

Hardware is hard by definition. Before the CEO decided to invest in launching a Kickstarter campaign, our job was to find an ultimate target market for the gadget by testing a problem-solution fit and later on product-market fit. Whereas the lean methodologies we always in our minds, we were cherry-picking the🍒 research methodology framework for the project. The backbone of the project was a Market map- Problem model (credits: Hekovnik startup school), which was our framework to develop growth hacking hypothesis and experiments. The following sequence was used to unlock the customer, market and value proposition learnings:

  • Market Map (Problem)
  • Personas: Learn how to create them on Hubspot.
  • Interviews: You can find amazing ideas and interview scripts on CustomerDevLabs
  • Community hacking on Reddit: I love how David explains growth hacking and piggie bagging on the existing online communities
  • Audience-value Proposition test with multivariate testing (different ads, landing pages and Facebook ads audiences) – this topic is so broad that I plan to publish a dedicated post to it.

Based on this framework, we could reach a decision on our optimal target market and gain an understanding what problems can we solve. We developed all the Kickstarter campaign materials in respect to these findings.

Lessons Learned from Growth Hacking on Kickstarter

In my view the Bluejay Kickstarter campaign was moderately successful in terms of funds raised (137K), however, it was a game changer in my development as a prospector growth hacker. I was applying both, the lean startup methodology and the growth hacking process for the first time in my career. Moreover, this project was an important milestone in my understanding of the analytical framework for the project. We used the event tracking in Google Analytics for the first time, heat maps in Piwik and Facebook conversion tracking setup. This analytical framework was a fountain of our experimentation process. Today, I would also use Hotjar, a powerful tool to understand the website users better.

All the amazing learnings from this projects could be summarized in the guidelines bellow:

  1. [HACKING FAST] In an early-stage project, where a prospector growth hacker is involved, the work will inevitably include a lot of lean startup methodology experimentation and UX research. The first metric that the prospector growth hacker should follow in my view is the number of insights per week. Normally a team could execute 2-4 experiments per week. However, the one should deal with a fact that the majority of these experiments will never have the statistical validity. But C’Est La Vie 😉

  2. [VALIDATE THROUGH LAUNCHING MVP] You can never do to much prep work for your Kickstarter campaign. However, having achieved the solid unit economics by executing experiments with paid channels, you are definitely on to something. I like to imagine paid channels as such: The worse case scenario is that we will have to pay for every customer. Do we still have a business if we have to pay for every single customer? If so, your life can only get better, since some free channels will inevitably work out for you. If you launch an MVP, get desired traction (of better: a solid unit economics for the product), then you are on the safe side.

  3.  [🦄 ABOUT UNICORNS] Let’s face it, you would probably never pursue a project if you did not believe that it has a fighting chance, right? Right. But you really need to remain humble, because crowdfunding (and launching a product, and growing a product) is increasingly hard. There is a better chance that you will win a lottery than that people will not just come because you built it. Work hard, play hard. Do your homework, prepare an experimentation backlog, execute at a steady pace and build a great growth team to help you achieve the goals faster.

In conclusion, I feel I could reach better results if the growth process would be more structured and I understood the power of continuous usability testing at that point. Having written that, this project was definitely an important milestone of shifting my thinking from being a marketer to becoming a growth hacker. Bellow is a list of all the core Kickstarter campaign learnings from this project.

Happy growing,

@majavoje 

Explore growth hacking on Kickstarter further

If you want to learn more about this case, you are welcome to explore the following links

[📹 VIDEO] Eazl Interview: Maja Voje on Growth Hacking for Audience Identification, Lead Generation, and Fundraising 

💸 LinkedIn post: $30,000 raised in 48 hours: How did we do it?

📈 LinkedIn post: Reaching $100,000 on Kickstarter: Analytics, challenges, and lessons learned

 


Got questions?

Excellent. Get in touch.

Email: grow@majavoje.com

Twitter: @majavoje

LinkedIn: https://nl.linkedin.com/in/majavoje