It is finally here – a shiny new interface for the majority of LinkedIn’s over 467 million users. While it may look similar to Facebook now, make no mistake, LinkedIn is and remains a powerful professional platform. It is your online CV and one of your first hits on Google, so with a new interface, there comes an excellent opportunity make your LinkedIn profile shine.
6 Essential LinkedIn Profile Power-Ups: Less than 30min to implement them
Say goodbye to endless scrolling, LinkedIn profiles have just become much more concise. To make the best first impression possible, you should focus your attention on optimizing 6 profile elements (as displayed on the desktop).
I. Upload a New Background Photo
A background photo gives a great first impression. Recommended image size to upload is 1535 x 768 px. If your company has a social selling strategy, you should ping your designer to make you a shiny new background photo ( grab one here for free).
II. Posts (Articles) and Activity Section
The best thing you can do to drive more traffic to your LinkedIn profile is to publish posts. I am still getting leads from a post that I published a year ago. Lead generation power of LinkedIn posts is pure gold. But not everyone wants to create content. And that is ok because the new LinkedIn interface features 6 of the posts that you recently shared or liked on LinkedIn. Because your LinkedIn activity is now very visible in your profile, you probably want to commit to interact only with the content that you would be proudly associated with.
III. Your Headline is Incredibly Important
LinkedIn automatically generates a headline from your current job title and company. However, a headline could and should be much more impactful. Fascinating headlines focus on what can you do for clients, KPIs and listing professional expertise. Want to get visual? Include an emoji 😉. They will surely help your profile stand out when you are about to be discovered through LinkedIn search. Get more inspiration here.
IV. The summary just become much shorter- 2 lines left!
LinkedIn summary used to be a shortcut for listing your key career achievements, display relevant rich media (such as websites, presentations, publications, videos) and give your profile viewers a comprehensive introduction to who you are and what you aim to achieve. This section got reduced at the new LinkedIn profile. Of course, people can still click “see more”, but honestly, 95% of your LinkedIn viewers will not do that. For this reason, you should focus on writing a great 2-liner and optimizing your current job title instead.
V. Your Current Job Stands Out
It matters more than ever. Practically it is the only part of your new profile when rich media is displayed at the first glitz without “see more” camouflage. Make sure you include industry keywords, KPIs, rich media, a brief description of a company and your role. I love sourcing from Dr Robert Cialdini and 6 principles of persuasion when searching for LinkedIn profile optimization ideas. Check out Mitja Korelc’s profile. He works as Senior Account Executive for CEE and Adriatic regions at LinkedIn in Dublin. Needless to emphasize, he has a rockstar Linkedin profile.
VI. Featured Skills and Endorsements
At your new LinkedIn profile, only 3 skills are displayed. Since skills endorsements are the legacy of our 10+ years LinkedIn presence and you might not want to be known for your teamwork and Microsoft Office skills at your current job, you should revamp the order in which skills are displayed on LinkedIn. You can change the displayed skills by following these steps to keep a relevance of your professional profiling. Your works mates will probably gladly endorse you for newly displayed skills order if you ask them nicely 😉
PRO Tips: Social selling, Prospects Data Enrichment and Professional Branding
If you got into the LinkedIn optimisation vibe, you might want to optimise your profile to social selling and personal branding as well.
Here is a Trello board to guide you through the most important steps.
Feeling growth hacky? Here are some amazing free tools to help you started. Where to start? Take Prophet and Email Hunter Chrome plugins for a spin to startup unlocking the full potential of world’s largest professional network.
Happy LEO and the new LinkedIn profile
p.s. LEO (LinkedIn Engine Optimisation) is still the king. Your profile will still be discovered by industry keywords, job title, location, and industry. You will still get enormous networking benefits by being a member of the most influential LinkedIn groups. Posting LinkedIn articles (LinkedIn Pulse) and Slideshare presentation will drive a lot of organic traffic to your profile.
Initially published on LinkedIn.