Growth hacking interview in 🇸🇮

Maja Voje o growth hackingu, eksperimentiranju in spremembah v…

Maja Voje o growth hackingu, eksperimentiranju in spremembah v marketingu [POINT OUT Weekly #9]

Objavil/a POINT OUT dne 2. maj 2017

Growth hacking interview: Maja Voje & Nejc Slovnik (Point out).

Thanks for having me. It was great. Interested? Watch the video interview of read this blog post.

[💡6 Tips] How to Optimise Your New Linkedin Profile This Weekend?

It is finally here – a shiny new interface for the majority of LinkedIn’s over 467 million users. While it may look similar to Facebook now, make no mistake, LinkedIn is and remains a powerful professional platform. It is your online CV and one of your first hits on Google, so with a new interface, there comes an excellent opportunity make your LinkedIn profile shine.

6 Essential LinkedIn Profile Power-Ups: Less than 30min to implement them

Say goodbye to endless scrolling, LinkedIn profiles have just become much more concise. To make the best first impression possible, you should focus your attention on optimizing 6 profile elements (as displayed on the desktop).

I. Upload a New Background Photo

A background photo gives a great first impression. Recommended image size to upload is 1535 x 768 px. If your company has a social selling strategy, you should ping your designer to make you a shiny new background photo ( grab one here for free).

II. Posts (Articles) and Activity Section

The best thing you can do to drive more traffic to your LinkedIn profile is to publish posts. I am still getting leads from a post that I published a year ago. Lead generation power of LinkedIn posts is pure gold. But not everyone wants to create content. And that is ok because the new LinkedIn interface features 6 of the posts that you recently shared or liked on LinkedIn. Because your LinkedIn activity is now very visible in your profile, you probably want to commit to interact only with the content that you would be proudly associated with.

III. Your Headline is Incredibly Important

LinkedIn automatically generates a headline from your current job title and company. However, a headline could and should be much more impactful. Fascinating headlines focus on what can you do for clients, KPIs and listing professional expertise. Want to get visual? Include an emoji 😉. They will surely help your profile stand out when you are about to be discovered through LinkedIn search. Get more inspiration here.

IV. The summary just become much shorter- 2 lines left!

LinkedIn summary used to be a shortcut for listing your key career achievements, display relevant rich media (such as websites, presentations, publications, videos) and give your profile viewers a comprehensive introduction to who you are and what you aim to achieve. This section got reduced at the new LinkedIn profile. Of course, people can still click “see more”, but honestly, 95% of your LinkedIn viewers will not do that. For this reason, you should focus on writing a great 2-liner and optimizing your current job title instead.

V. Your Current Job Stands Out

It matters more than ever. Practically it is the only part of your new profile when rich media is displayed at the first glitz without “see more” camouflage. Make sure you include industry keywords, KPIs, rich media, a brief description of a company and your role. I love sourcing from Dr Robert Cialdini and 6 principles of persuasion when searching for LinkedIn profile optimization ideas. Check out Mitja Korelc’s profile. He works as Senior Account Executive for CEE and Adriatic regions at LinkedIn in Dublin. Needless to emphasize, he has a rockstar Linkedin profile.

VI. Featured Skills and Endorsements

At your new LinkedIn profile, only 3 skills are displayed. Since skills endorsements are the legacy of our 10+ years LinkedIn presence and you might not want to be known for your teamwork and Microsoft Office skills at your current job, you should revamp the order in which skills are displayed on LinkedIn. You can change the displayed skills by following these steps to keep a relevance of your professional profiling. Your works mates will probably gladly endorse you for newly displayed skills order if you ask them nicely 😉

PRO Tips: Social selling, Prospects Data Enrichment and Professional Branding

If you got into the LinkedIn optimisation vibe, you might want to optimise your profile to social selling and personal branding as well.

Here is a Trello board to guide you through the most important steps.

Feeling growth hacky? Here are some amazing free tools to help you started. Where to start? Take Prophet and Email Hunter Chrome plugins for a spin to startup unlocking the full potential of world’s largest professional network.

Happy LEO and the new LinkedIn profile

Maja Voje

p.s. LEO (LinkedIn Engine Optimisation) is still the king. Your profile will still be discovered by industry keywords, job title, location, and industry. You will still get enormous networking benefits by being a member of the most influential LinkedIn groups. Posting LinkedIn articles (LinkedIn Pulse) and Slideshare presentation will drive a lot of organic traffic to your profile.

Initially published on LinkedIn.

100+ FREE Growth Hacking Tools & Frames

Hola, I published a Zeef board 70+ FREE Growth Hacking Tools. The responses of my Twitter and LinkedIn growth hacking friends have been overwhelming. Therefore today I can happily announce that this board includes 100 🆓 Growth Hacking Tools and Frames.

The paradox of tool discovery

You probably all know the excitement of discovering an amazing tool and then completely forget how it is called, right? In order to bridge the gap between tool discovery and implementation, I decided to list every FREE tool that I take for a spin on this board. I am very glad that also my network is suggesting cool tools for the board. Thanks a million, guys!

My 9 Favorite Tools

I have tested all of the tools listed on the board, however, I can no longer imagine my productive growth hacking life without these gems:

  • AUTOMATION Zapier rocks! Zaps are the new black. Some of my favorite Zaps include connecting Typeform, Google Forms, Toggl, Twitter, Feedly (RSS feeds) and calendars. Try it out, it is mindblowing.
  • GRAB EMAILS with Prophet and Email hunter Chrome extensions! I love using them on LinkedIn (screenshot above this section).
  • BECOME A PRODUCTIVITY NINJA — Ever since I discovered how seamlessly Toggl and Trello connect via Toggl Chrome Extension, I could not stop raving about FREE productivity dashboard.
Twitter social media manager will be easy and convenient with

SOCIAL MEDIA WITH MESSENGER BOT Crowdfire has a beautiful user messenger-bot interface. It gives fantastic content curation and engagement ideas and phenomenal network management opportunities. I use it daily to manage my Twitter profile. Amazing stuff!

  • GETTING “INSPIRED” AKA COMPETITORS SPYINGSimilar Web, Ghostery and WooRank are my allies when I search for new Marketing Tech, SEO hacks and acquisition channels inspirations.

Your Turn! What is missing?

There is a wonderful list of tools out there 564 Growth Hacking Tools | Digital Marketing Tool. However, my added value at 90 FREE Growth Hacking Tools board is that I am only listing tools, which have powerful enough free version that actually helps you do your work (no time-limited free trials). I am committed to diligently edit this board and I am doing my best to list only relevant tools there.

Happy Growing!

EDITORIAL DISCLAIMER: Please note: If you decide to list a tool, please have in mind, that- so you cannot growth hack my FREE growth hacking tools board with paid tools. Sorry guys, just ain’t fair to people who use it.

Initially published on Medium.




🔝 Productivity Hack: 🆓 Trello + 🆓 Toggl = Productivity Dashboard

Time management has always been a passion to me. Managing time ⏱ = managing life 😉. Naturally, productivity is an area that I very interested in. As a team lead, I was reflecting on how we use and manage our time. In order to resolve the hassle of “internal activities” 💸 (overhead), I was searching for solutions how to automate time-tracking in order to identify productivity bottlenecks within the department.

Ever since I started working with dev teams, my fascination with their methodologies and workflow organization grew. Agile became a mantra in every growth process that I manage.

You can’t manage what you can’t measure (Drucker): Connect time tracking with project management software

Our team uses Trello to manage growth sprints (project management tool). This productivity hack started by exploring Trello’s time tracking integration and add-ons. After carefully review this list of Trello’s time tracking integration, I took Toggl for a spin. There are several reasons why Toggl was my go-to solution. At Growth Tribe in Amsterdam I got to know two of their employees and from what they’ve been saying about the company, I was quite intrigued to try it. Moreover, one of my colleague who is a dev team lead uses Toggl + Trello as a substitute for Jira. I was sold on the idea that Toggl is worth trying by the fact that the tool is powerful enough to perfectly cater the needs of dev agency.


Connect Trello and Toggl

Oh, this is easy-peasy and could be done in 5 minutes 🍋. Here is how:

  1. Add Toggl Chrome extension 
  2. Set up your Toggl account
  3. Press a red button 🔴 to track your first activity and viola- you are tracking time.
Toggl Chrome setup (Source:


Frictionless adoption of time-tracking in my team

I was quite anxious to start introducing time tracking to my team. The lion share of concerns was centered around the assumptions that people may feel uncomfortable if they have to be perfectly accountable for their work and therefore the motivation to adopt this system would be low. Luckily, that was not the case. What played the most significant role in the adoption process was a shared purpose. It was never my intention to spy on people, to make them look bad in any way or bridge the lack of trust in them. I firmly believe that my team is very good and motivated. Therefore, the idea of time tracking system as a measurement tool, which will give us insights how much time is spent on non-market-related activities, will help us be more successful and give additional meaning to our work. The introduction of the time-tracking system in our team was frictionlessly finished within one week.


3 Pillars of Successful Toggl + Trello Integration (Team)

  • Shared purpose is the fountain ⛲ of motivation to adopt changes
  • Basically, it comes down to pressing one button 🔴  on a Trello board whenever you start or end a task (that’s is super easy).
  • Each team member has a personal productivity dashboard on Toggl, once a week I present the findings to the management and the team. We seek for improvement together. Transparency and gamification of the work process is something that we find enjoyable and motivates us to use the Toggl+ Trello integration consistently, which is the 🔑 key to great insights.



Let me conclude this post by providing some advice for getting the best productivity insights from this integration:

  • Start by creating a free Toggl account instead of connecting Trello + Toggl immediately. To get great results it is important that you specify projects and clients well in Trello. Always keep in mind what you want to achieve with this integration. Arrange a Toggl workspace accordingly. I found this video helpful
  • Subtasks or to-do lists in Trello are wonderful to track with this integration. Time-consuming tasks are the best to be specified in to-do lists. It is very helpful for junior team members because it provides them a great structure as well as the track record of all the activities done within one complex task, which is great for the analysis and demonstration complex workflows.
  • A week seems to be a good unit for analysis. When you start using this integration, you might want to analyze the results (team/individual dashboards and report in Toggl) every day to identify and resolve user anomalies (for example: when someone did not end tracking the task when he or she went home and you see 18h time record in the morning 😈). Later on, you will start getting weekly email report by Toggl and you might want to reflect and find ideas on how to improve team performance on weekly basic.

That’s it. Let me know if you have some other clever ideas how connect time tracking and project management systems.

Happy productivity hacking!

Got questions?

Excellent. Get in touch.


Twitter: @majavoje